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Vendor Biography
Joakim Jonason is a Swedish post-war and contemporary artist.
Together with Jocke, you create unique tailor-made art. Create unique paintings with the children and the family in a cool environment where you mix illustrations and photography. A memory for life.
Per Joakim “Jocke” Jonason, born November 16, 1956. Jonason trained at IHR in Stockholm. In the fall of 1988, he became marketing director at Hennes & Mauritz.
In 1990 he founded the agency Paradiset, which was later sold to DDB Worldwide. During his time at Paradiset, he led the work with the Italian jeans brand Diesel’s advertising campaigns. The campaigns for Diesel were awarded several times by both the Grand Prix in Cannes and the Swedish Golden Egg.
He left Sweden and Paradise in 2000 to start the new agency Cave Anholt Jonason in London.
In June 2004, he was hired as international creative director for the German agency network Scholz & Friends.
In 2014 he returned to Sweden.